Mobi-networks are on their way…

Facebook, Myspace, Blogger are all great sites at connecting people but what is lost is mobility.  Twitter tries to fill this space by providing micro-blogging and access through your cell phone.  Heck even Google is expanding it’s mobile services.

We blog and we IM on computers but we are not jacked onto our computers during every waking moment of our lives but I bet your cell phone is only an arms length away at any given moment.  Cell phone social networks is where we are heading, but no one has really gotten it right yet. Many try to replicate functionality found on the web version like mobile Facebook or mobile Twitter. But they fail for the simple reason that we use our phones differently then we use our computers. Our phones were not design for heavy text. Cell phone users want access to pertinent information directly related to them displayed in a short and simple way. They want to txt msg people but be able to find them quickly and preferably in the same location as they are now. They want to use the multi-media features available to them and quickly share to others what they are doing.  There is a level of intimacy with cell phones that is lost in web social networks hence the failures of cross-over ventures. There are a couple of networks that are trying to find traction by building around the mobile interface first. Here is a short list created by TechCrunch:

  • ZYB (location-based friend finder)
  • MocoSpace (myspace for the cell)
  • mig33 (another dater tool)
  • Meetro (location-based friend finder)
  • MeetMoi (hook-up by txt msg)
  • imity (cool use of the bluetooth feature of your phone)
  • Lime Juice (night club style)
  • mobiLuck (another cool bluetooth tool)

What will be interesting is how to develop a revenue stream as cell phone users are very particular to what they are willing to allow displayed on their phones.  Traditional web advertising models will not work.  Those who find ways to sell mobile space and not piss off the end user will make a mint.  More so than any of the social networks we see today.

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