Quality vs. On Demand
As I was heading home from work, I was caught behind a long line of cars. Up ahead were flashing lights and emergency people clearing a path. As I inched closer, I pulled out my cell phone and snapped this shot as I slowly past the accident. The shot provided enough details about a man who was on a motor-cycle that was involved in an accident. The individual sustain injuries that required medical assistance. The bike provided some indication of the direction and force. Thankfully it was not a fatality.
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Good stuff but let’s get back to my original point which is on demand vs. quality. As a society, we are no longer critical about possessing the highest quality with regards to goods or services. You do not agree? Well think about it, you look at compress images (jpg) that you paid for or took from your camera (hey I love RAW but I too shoot in jpg for the sake of speed), you listen to music on your mp3 player or stream from the web that is of a lower quality than the CD rip, you watch “High Definition” television from a compressed source (cable or satellite) and now you watch video coming from a device with a lens smaller than your nail. Why? Because quality takes too many resources, one of which is time. This does not mean those who strive quality will not get it. Of all the items described above, you can get almost all of them in the highest form for a cost. So a market does exist for those who seek quality, it is just sad that those who do are in such a minority.
But what about on demand? This is what drives quality. For the sake of having it now, we forgo all standards we hold high (image, audio, hell even a professional behind the camera). It is a perpetual cycle of sorts that even I get caught up in. I too look for images of an event that just occurred in hopes to establish a level of realism not captured in text. We cannot stop this demand, what we can do is rely on the one source that encourages this behavior in the first place, technology. As we move forward, hand held devices will advance enough to give us near HD-quality that can be transmitted quickly as it is done today. We as consumers must encourage this by demanding only the best. I mean come-on, how long do we all must stick with 1.3 or 2.0 mpix cameras on our phones? Companies will give us what we are willing to buy. So I say if you want better video, better audio, be prepared to pay for it! Maybe I’m old-school but I would rather have my breath taken away from an amazing high quality image than gasp at a blury image of someone attacking another.
There is much more that could be said on this topic. I could go on, but…for the sake of time and deminish quality, I’ll post what I have. Here ya go!
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